Many small businesses find it challenging to manage interactions with customers, clients, and sales prospects. Most of the time it involves using customer relationship management (CRM) technology to organize, automate, and sync business processes—typically sales activities. However more small businesses have started using CRM tools to organize marketing, public relations, customer service, and technical support activities. However, CRM adoption presents challenges. For example, most CRM tools are too complex, lack user friendliness, are out of sync with current operations and are overall...


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