As a new small business owner, you should take every chance you can to strengthen your product knowledge and gain industry exposure. Like it or not, as a newbie in your industry your contacts are limited, your product-knowledge is lacking and you could surely benefit from a major networking binge. So, what can you do to change all of this? The answer is simple: Attend an industry expo as soon as possible. As the co-founder of Grass Roots Flooring, this was one of the many things on my to-do list. Luckily for me, the National Wood Flooring Association (NWFA) -- a well-recognized organization...


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