In a still-fragile economy many small businesses find it a struggle to survive. In today's uncertain economy, small business owners must adapt and consider new ways to market their products and services. Exhibiting at a trade show is a great way of doing exactly that. Studies indicate that trade shows and exhibitions are chiefly valued amongst marketers. "High-priority marketing objectives for companies are building or expanding brand awareness (83 percent), new product or service promotions or launches (63 percent), reinforcing brand awareness (63 percent), promotions targeting specific...


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