Have you ever participated in a focus group? If so, you likely weren't sure what you were in for. They possibly lured you in with the promise of Laffy Taffy, or a few bucks, and now you’re trapped. You sit down silently with a group of people and the moderator introduces you to Widget A. She want's to gain insight on your perceptions, opinions, beliefs, and attitudes towards the widget. Each of you in the room are silently, and mentally, willing each other to admit how awful Widget A actually is. Instead, the silence builds and you're nonchalantly examining the exit signs in the room,...


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