We're living in an age where every startup wants to become the next Facebook or Instagram.  Dozens of new companies launch to stake their claim as the most innovative, important, and coolest product or service you’ve seen all year. The truth is that many of them won’t make it past their first year. Nonetheless, you'll hear about these startups all over the web. They’re featured in Tech Crunch. These startup media darlings have social media followings that make many others look dismal in comparison. And ultimately, people view them as industry thought leaders. All of this before they ever...


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