Are you a citysumer? In all likelihood you are and so are your customers. Nearly fifty percent of the world’s population (to the tune of 3 billion) is urbanized; making city dwellers with disposable income the newest and most sought after consumer – or rather, citysumer as defined by trendwatching.com. Over the next few years, citysumerism will maintain its appeal for not only customers but companies attempting to dig into deep city pockets. Companies are steadily diving into the urban shift - from Groupon Local Deals, Smirnoff’s Absolut Cities, BMW's Megacity vehicle to Gilt City’s exclusive...


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