Many small businesses grapple with the idea of spending too much--or too little--on marketing. Just between you and me, there is not a one-size-fits-all solution. Your small business is unique. As such, your marketing objectives, strategies and tactics will be also. Every small business owner would love to have an endless marketing "money tree." But the reality is, bigger budgets aren't the answer. Especially if you're not sure what works (i.e. proven tactics tied to data-driven success metrics). In a past (corporate) life, I was tasked with the stewardship of  over $25 million in annual...


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