What role does measurement and tracking play in your small business? If you measure everything then it is likely that you realize the power of  discovering meaningful patterns in your company's data -- sales, customer, operational and more. These days there is "so much data and so little business intelligence," according to Seshu Edala a data scientist with Manta.com. "That’s the irony of the information age, which is adding another 2.5 quintillion bytes to the data universe each day. Companies can either get buried by this avalanche of big data or use technology tools to mine its riches." But...


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