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	<title>YFS Magazine - Startup, Small Business News and Entrepreneurial Culture</title>
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	<link>http://yfsentrepreneur.com</link>
	<description>Young, Fabulous &#38; Self-Employed</description>
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		<title>Startup Envy: 3 Simple Ways To Build an Irresistible Brand</title>
		<link>http://yfsentrepreneur.com/2012/05/17/startup-envy-3-simple-ways-to-build-an-irresistible-brand/</link>
		<comments>http://yfsentrepreneur.com/2012/05/17/startup-envy-3-simple-ways-to-build-an-irresistible-brand/#comments</comments>
		<pubDate>Thu, 17 May 2012 12:00:40 +0000</pubDate>
		<dc:creator>YFS Small Business Contributors</dc:creator>
				<category><![CDATA[Getting Started]]></category>
		<category><![CDATA[Marketing & Sales]]></category>
		<category><![CDATA[Planning]]></category>
		<category><![CDATA[Running A Business]]></category>
		<category><![CDATA[Savvy Startups]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[marketing ideas]]></category>

		<guid isPermaLink="false">http://yfsentrepreneur.com/?p=9811</guid>
		<description><![CDATA[You’ve made the choice to start a business; now, how do you make sure your brand stays unique, accessible, and brings potential customers your way?]]></description>
			<content:encoded><![CDATA[<p>In today’s marketplace, it can be hard to separate yourself from the rest of the crowd. A multitude of marketing avenues exist for small businesses through social media, blogs, and more traditional, community-based means.</p>
<p>You’ve made the choice to start a business; now, how do you make sure your brand stays unique, accessible, and bri <a href="http://yfsentrepreneur.com/?p=9811">Read more ...</a><p>&copy;2012 <a href="http://yfsentrepreneur.com">YFS Magazine - Startup, Small Business News and Entrepreneurial Culture</a>. All Rights Reserved.</p>.
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		<item>
		<title>10 Questions with 99dresses Founder, Nikki Durkin</title>
		<link>http://yfsentrepreneur.com/2012/05/16/10-questions-with-99dresses-founder-nikki-durkin/</link>
		<comments>http://yfsentrepreneur.com/2012/05/16/10-questions-with-99dresses-founder-nikki-durkin/#comments</comments>
		<pubDate>Wed, 16 May 2012 12:00:31 +0000</pubDate>
		<dc:creator>Staff Contributors</dc:creator>
				<category><![CDATA[Lifestyle]]></category>
		<category><![CDATA[10 questions]]></category>

		<guid isPermaLink="false">http://yfsentrepreneur.com/?p=9825</guid>
		<description><![CDATA[Join us for an exclusive behind the scenes chat with 99dresses.com Founder, Nikki Durkin. Find out her current obsessions, business tips and much more.]]></description>
			<content:encoded><![CDATA[<p><i>99dresses is an infinite wardrobe for women. Using virtual currency called buttons, women around the world can trade clothing and accessories online, so they&#8217;re never limited to just the clothes they have at home.</i></p>
<p><strong><img class="alignleft  wp-image-9826" style="margin-right: 10px;" title="Nikki-Durkin" src="http://yfsent <a href="http://yfsentrepreneur.com/?p=9825">Read more ...</a><p>&copy;2012 <a href="http://yfsentrepreneur.com">YFS Magazine - Startup, Small Business News and Entrepreneurial Culture</a>. All Rights Reserved.</p>.
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		<item>
		<title>Viva la Payments: 5 Startups Poised to Revolutionize (or Kill) the Credit Card Industry</title>
		<link>http://yfsentrepreneur.com/2012/05/15/viva-la-payments-5-startups-poised-to-revolutionize-or-kill-the-credit-card-industry/</link>
		<comments>http://yfsentrepreneur.com/2012/05/15/viva-la-payments-5-startups-poised-to-revolutionize-or-kill-the-credit-card-industry/#comments</comments>
		<pubDate>Tue, 15 May 2012 18:07:24 +0000</pubDate>
		<dc:creator>Staff Contributors</dc:creator>
				<category><![CDATA[Finance]]></category>
		<category><![CDATA[Running A Business]]></category>
		<category><![CDATA[payments industry]]></category>
		<category><![CDATA[small business finance]]></category>

		<guid isPermaLink="false">http://yfsentrepreneur.com/?p=9816</guid>
		<description><![CDATA[Collecting money (payments) is a nightmare for many small businesses. As Matt Robinson, co-founder of GoCardless, explains, “As a merchant, card companies are a rip-off and the application process is eye-wateringly compl Read more ...&#169;2012 YFS Magazine - Startup, Small Business News and Entrepreneurial Culture. All Rights Reserved.. Tweet]]></description>
			<content:encoded><![CDATA[<p><strong></strong>Collecting money (payments) is a nightmare for many small businesses. As Matt Robinson, co-founder of GoCardless, <a href="http://www.wired.co.uk/news/archive/2012-05/11/startup-of-the-week-gocardless" target="_blank">explains</a>, “As a merchant, card companies are a rip-off and the application process is eye-wateringly compl <a href="http://yfsentrepreneur.com/?p=9816">Read more ...</a><p>&copy;2012 <a href="http://yfsentrepreneur.com">YFS Magazine - Startup, Small Business News and Entrepreneurial Culture</a>. All Rights Reserved.</p>.
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		<item>
		<title>10 Financial Lessons You Will Learn Your First Year in Business</title>
		<link>http://yfsentrepreneur.com/2012/05/15/10-small-business-financial-lessons-for-entrepreneurs/</link>
		<comments>http://yfsentrepreneur.com/2012/05/15/10-small-business-financial-lessons-for-entrepreneurs/#comments</comments>
		<pubDate>Tue, 15 May 2012 12:00:13 +0000</pubDate>
		<dc:creator>Erica Nicole</dc:creator>
				<category><![CDATA[Finance]]></category>
		<category><![CDATA[Running A Business]]></category>
		<category><![CDATA[small business finance]]></category>

		<guid isPermaLink="false">http://yfsentrepreneur.com/?p=9797</guid>
		<description><![CDATA[Here are ten financial lessons every entrepreneur will inevitably learn their first year in business.]]></description>
			<content:encoded><![CDATA[<p>Your first year in business is an exciting, challenging and opportune time to build a solid financial foundation for the future. If you learn and master the basics early, you can set your small business up for success and shorten the startup learning curve.</p>
<p>Here are ten financial lessons every entrepreneur will inevitably learn their firs <a href="http://yfsentrepreneur.com/?p=9797">Read more ...</a><p>&copy;2012 <a href="http://yfsentrepreneur.com">YFS Magazine - Startup, Small Business News and Entrepreneurial Culture</a>. All Rights Reserved.</p>.
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		<item>
		<title>Because I Said So: How to Develop a Business Case For Anything</title>
		<link>http://yfsentrepreneur.com/2012/05/14/because-i-said-so-how-to-develop-a-business-case-for-anything/</link>
		<comments>http://yfsentrepreneur.com/2012/05/14/because-i-said-so-how-to-develop-a-business-case-for-anything/#comments</comments>
		<pubDate>Mon, 14 May 2012 16:00:18 +0000</pubDate>
		<dc:creator>Erica Nicole</dc:creator>
				<category><![CDATA[Getting Started]]></category>
		<category><![CDATA[Operations]]></category>
		<category><![CDATA[Planning]]></category>
		<category><![CDATA[Running A Business]]></category>
		<category><![CDATA[business case]]></category>

		<guid isPermaLink="false">http://yfsentrepreneur.com/?p=9775</guid>
		<description><![CDATA[Are you convinced that your new idea has potential? If so, here are six steps to craft a logical and persuasive business case for almost anything.]]></description>
			<content:encoded><![CDATA[<p>Are you convinced that your new idea has potential, but you&#8217;re not sure that your co-founders, investors or team share your brilliant point of view? If so, this is when every entrepreneur must deliver a strong, sound business case &#8211; rationale as to why your idea, project or task makes dollars and sense.</p>
<p>When, &#8220;Because I  <a href="http://yfsentrepreneur.com/?p=9775">Read more ...</a><p>&copy;2012 <a href="http://yfsentrepreneur.com">YFS Magazine - Startup, Small Business News and Entrepreneurial Culture</a>. All Rights Reserved.</p>.
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		<title>Digital Marketing Tips: 4 Simple Ways to Improve Your Email Marketing</title>
		<link>http://yfsentrepreneur.com/2012/05/14/digital-marketing-tips-4-simple-ways-to-improve-your-email-marketing/</link>
		<comments>http://yfsentrepreneur.com/2012/05/14/digital-marketing-tips-4-simple-ways-to-improve-your-email-marketing/#comments</comments>
		<pubDate>Mon, 14 May 2012 12:00:13 +0000</pubDate>
		<dc:creator>Staff Contributors</dc:creator>
				<category><![CDATA[Marketing & Sales]]></category>
		<category><![CDATA[Running A Business]]></category>
		<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[online marketing]]></category>

		<guid isPermaLink="false">http://yfsentrepreneur.com/?p=9765</guid>
		<description><![CDATA[Here are four simple ways to immediately improve your next email marketing blast.]]></description>
			<content:encoded><![CDATA[<p>Did you know that <a href="http://yfsentrepreneur.com/2012/03/31/20-email-marketing-dos-and-donts-for-entrepreneurs/" target="_blank">email marketing</a> is one of the most effective and cost-efficient ways to make your marketing dollars work harder and smarter?</p>
<p>More than 50% of consumers make purchases as a direct outcome of email, accor <a href="http://yfsentrepreneur.com/?p=9765">Read more ...</a><p>&copy;2012 <a href="http://yfsentrepreneur.com">YFS Magazine - Startup, Small Business News and Entrepreneurial Culture</a>. All Rights Reserved.</p>.
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		<title>Was It Good For You? 5 Ways to Improve Customer Service</title>
		<link>http://yfsentrepreneur.com/2012/05/12/was-it-good-for-you-5-ways-to-improve-customer-service/</link>
		<comments>http://yfsentrepreneur.com/2012/05/12/was-it-good-for-you-5-ways-to-improve-customer-service/#comments</comments>
		<pubDate>Sat, 12 May 2012 16:00:36 +0000</pubDate>
		<dc:creator>YFS Small Business Contributors</dc:creator>
				<category><![CDATA[Customer Service]]></category>
		<category><![CDATA[Running A Business]]></category>

		<guid isPermaLink="false">http://yfsentrepreneur.com/?p=9754</guid>
		<description><![CDATA[Here are five basic principles of customer service, which if mastered, will help you succeed as a small business owner.]]></description>
			<content:encoded><![CDATA[<p>Everyone, from multimillion dollar corporations to mom-and-pop businesses, promises exceptional service. But all too often, it’s an empty promise that results in customers who disappear, taking with them any hopes of increased sales and profits.</p>
<p>Customer service includes everything from greeting customers and thanking them for their bus <a href="http://yfsentrepreneur.com/?p=9754">Read more ...</a><p>&copy;2012 <a href="http://yfsentrepreneur.com">YFS Magazine - Startup, Small Business News and Entrepreneurial Culture</a>. All Rights Reserved.</p>.
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		<title>Business Model Basics: How to Revitalize Your Business and Maximize Profit</title>
		<link>http://yfsentrepreneur.com/2012/05/12/business-model-basics-how-to-revitalize-your-business-and-maximize-profit/</link>
		<comments>http://yfsentrepreneur.com/2012/05/12/business-model-basics-how-to-revitalize-your-business-and-maximize-profit/#comments</comments>
		<pubDate>Sat, 12 May 2012 12:00:45 +0000</pubDate>
		<dc:creator>Erica Nicole</dc:creator>
				<category><![CDATA[Getting Started]]></category>
		<category><![CDATA[Planning]]></category>
		<category><![CDATA[business model]]></category>
		<category><![CDATA[revenue model]]></category>

		<guid isPermaLink="false">http://yfsentrepreneur.com/?p=9744</guid>
		<description><![CDATA[Here are eight simple questions that can transform and breathe new life into your business.]]></description>
			<content:encoded><![CDATA[<p>Are you launching your startup and trying to develop a sustainable business model?</p>
<p>Or possibly you launched your small business with a model that made sense several years ago, but it needs an injection of fresh perspective?</p>
<p>Or &#8230; maybe you&#8217;re wondering, &#8220;What in the world is a business model?&#8221;</p>
<p>The subj <a href="http://yfsentrepreneur.com/?p=9744">Read more ...</a><p>&copy;2012 <a href="http://yfsentrepreneur.com">YFS Magazine - Startup, Small Business News and Entrepreneurial Culture</a>. All Rights Reserved.</p>.
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		<title>15 Venture Capital Terms Every Entrepreneur Should Know</title>
		<link>http://yfsentrepreneur.com/2012/05/11/15-venture-capital-terms-every-entrepreneur-should-know/</link>
		<comments>http://yfsentrepreneur.com/2012/05/11/15-venture-capital-terms-every-entrepreneur-should-know/#comments</comments>
		<pubDate>Fri, 11 May 2012 16:00:35 +0000</pubDate>
		<dc:creator>Staff Contributors</dc:creator>
				<category><![CDATA[Finance]]></category>
		<category><![CDATA[Running A Business]]></category>
		<category><![CDATA[venture capital]]></category>
		<category><![CDATA[venture capital funding]]></category>

		<guid isPermaLink="false">http://yfsentrepreneur.com/?p=9732</guid>
		<description><![CDATA[If you're thinking of securing start-up venture capital funding for your seed stage, early stage or growth company it's important to start with the basics -- 15 venture capital terms every entrepreneur should know.]]></description>
			<content:encoded><![CDATA[<p>Talk of venture capital deals, the latest acquisitions, and young startups raising millions in their latest funding round seem to dominate the headlines as of late.</p>
<p>Does every startup need VC funding &#8211; no. But depending on your end goal, it&#8217;s a viable path. “Just look at Twitter &#8230; And look at all the other micro-bloggi <a href="http://yfsentrepreneur.com/?p=9732">Read more ...</a><p>&copy;2012 <a href="http://yfsentrepreneur.com">YFS Magazine - Startup, Small Business News and Entrepreneurial Culture</a>. All Rights Reserved.</p>.
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		<item>
		<title>The Curator: Why the Pivot is Crucial to Startup Success</title>
		<link>http://yfsentrepreneur.com/2012/05/11/9725/</link>
		<comments>http://yfsentrepreneur.com/2012/05/11/9725/#comments</comments>
		<pubDate>Fri, 11 May 2012 12:00:28 +0000</pubDate>
		<dc:creator>Staff Contributors</dc:creator>
				<category><![CDATA[Lifestyle]]></category>
		<category><![CDATA[The Curator]]></category>

		<guid isPermaLink="false">http://yfsentrepreneur.com/?p=9725</guid>
		<description><![CDATA[Here's our weekly link roundup of small business buzz, musings and muchness. A curation of the best small business talk around the web.]]></description>
			<content:encoded><![CDATA[<h4>The Curator</h4>
<p><i>Here&#8217;s our weekly link roundup of small business buzz, musings and muchness. A curation of the best small business talk around the web.</i></p>
<p>&#8220;In the wake of Instragram’s billion-dollar pivot, Steve Blank talks about why the concept is crucial to the success of so many startups.&#8221; (<a href="http:// <a href="http://yfsentrepreneur.com/?p=9725">Read more ...</a><p>&copy;2012 <a href="http://yfsentrepreneur.com">YFS Magazine - Startup, Small Business News and Entrepreneurial Culture</a>. All Rights Reserved.</p>.
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