March 1, 2013
Here’s our weekly link roundup of small business buzz, musings and muchness. A curation of the best small business talk around the web.
7 Habits of Great Small Business Owners
“When looking at the players in any industry, there are usually a handful of businesses that stand out ahead of the pack. So what exactly goes into making some more successful than others? More often than not, it comes down to the kind of leadership they have steering their efforts. Being a strong small business owner is an elusive enterprise, there is no one secret recipe to achieve. If there was a sure-fire way to be a dynamite small business leader, it would undoubtedly include the following 7 components:” (Forbes)
Top 10 Cities for Women Entrepreneurs
“Happy women’s history month! Although women now make up a majority of those enrolled in college, women are still underrepresented in some fields, including business and entrepreneurship. Many successful businesswomen shared their thoughts in our recent compilation of tips from small businesswomen, and they cited a lack of female mentorship and networking opportunities for women as barriers. Although female entrepreneurs are less common than male entrepreneurs, there are plenty of innovative, inspiring women in the business industry.” (Nerd Wallet)
Reality Check: What You See vs. What They See
“As a small business owner it is critical that you are able to see your marketing for what it is. More than that, you must know how your audience views your marketing. In the case of the company I just mentioned, I later learned that the TV ad was the “baby” of someone at the company and their pride would not allow for a professional critique. In my estimation, this person was focused on what they wanted to say rather than what the audience may have wanted to hear – a big difference.” (Fox Business)
4 Myths That Keep College Students From Becoming Social Entrepreneurs
“When it comes to campus-based social entrepreneurship, there’s some good news and some bad news. The good news is that countless students are launching innovative organizations that help members of their communities start businesses, create jobs and build assets. The bad news is that thousands more could be starting similar organizations—and they even want to—but they decline to do it.” (Forbes)
Is there a Right Time for Startups to Leverage PR?
“Is there a right time for a startup to embrace public relations? Does outreach to reporter and bloggers hinge on an event such as a product launch, financing, key hire, partnership or milestone? In theory, it makes sense to wrap PR around something newsworthy but I’m beginning to think this isn’t the right approach for every startup. While it’s good to have “news” for reporters and bloggers to write about, the best time for a startup to do PR is when the startup is ready.” (Forbes)
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Photo: El Burgués