February 13, 2013

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Style Network premiered Big Rich Atlanta, an American reality television series, on January 23, 2013 to follow a group of wealthy Georgia women and their daughters who plan to do whatever it takes to stay on top.

The reality show features thirteen women — among them being two aspiring young entrepreneurs: Harvin Eadon and Meyer Eadon, who are learning the in’s and out’s of starting a business – She Blames Me, a jewelry collection inspired by naysayers.

Harvin, a Clemson graduate with a masters degree in social work from the University of South Carolina, created the jewelry collection with her younger sister Meyer, also a University of South Carolina graduate with a degree in fashion merchandising and retail management background. Combining their love of fashion and art the two sisters decided to turn their personal challenges into profit by designing and selling accessories inspired by (and named after) their biggest critics.

We’ll take you behind the scenes with Harvin and Meyer to talk startups, family business and the naysayer inspiration behind their company. Learn how the two outspoken sisters started their business, She Blames Me, to thank critics by name.

YFS Magazine: Why did you decide to start a family business?

Harvin: We wanted to be ourselves and we’re not 9 to 5′ers. We do our best work at 3 am. Sometimes we like to sleep ’til 1 pm.

We are who we are, and we got so tired of trying to hide who we were (and blowing it) that we just decided that it was in our best interests to create a business that allowed us to be who we are.

YFS Magazine: How did you develop the “She Blames Me” concept and brand?

Harvin: She Blames Me started out as a perspective prior to turning it into a brand. My sister and I, and even my mom, we have a tendency to love spray tans and really blonde hair, and six plus inch heels, and things that make us definitely not blend in with wallpaper. We feel that all women whether they want to admit it or not, never want to be overlooked, and certainly don’t want to be unappreciated.

So, the way that She Blames Me came about was we’ve always kind of caught a hard time for kind of marching to the beat of our own drummer. We dress a little bit differently, and like I said, we like things to be extreme … and people give us a hard time about that.

For example, when we first moved to Atlanta, Meyer [my sister] and I went out to a bar to meet a friend. We were talking to the bartender. Our backs were to the crowd … and out of nowhere this brunette in flats came running over and shoved Meyer out of her bar stool … out of nowhere. I have [sic] no idea who this girl is. Meyer has [sic] no idea who this girl is. We have [sic] no idea what her problem was… Meyer [was ready to go in] for the attack and I was like Meyer, “No! Calm down.” I was like “Buy her a shot.”

Meyer was like, “What?”

[Reluctantly] she did, and I handed the girl her shot [and said], “Don’t ever, ever be that jealous of anyone ever again. It’s not becoming and you’re too cute for that. Don’t be mad at us for it. Just ask us where we got it.”

I looked at Meyer and said, “Look. She just blames you.”

From then on we’ve had this whole She Blames Me concept and we feel like it applies to so many girls. The whole thing is; you cannot be nags and haters. Critics are the exact same thing as followers … so put them in your rear-view and thank them for following so close behind.

YFS Magazine: What is your best success story to-date?

Harvin: The show — Big Rich Atlanta — inspired a few pieces in our line. Well, one in particular, because you know we named each jewelry piece in our line after an actual person who gave us a really hard time…

In other words, we have the mole in your special circle, the undercover blackballer, she is close. She is a “Ginny”. And, so we have the “Ginny” piece (“Ginny”, yes, she was a real, real great person to me). We just thank people who really go out of their way to make your lives miserable [because] somehow you realize that the struggle is love, and it’s only a pathway into really finding yourself, and owning yourself, and being proud of yourself.

So, with the show (Big Rich Atlanta), it helped inspire a few more pieces. We actually started She Blames Me before this show even came along, and the agreement was that typically they don’t feature businesses in reality shows like this because they can come off very gimmicky, but ours just happened to be so much of our story line, and who we are that it kind of went right on in.

Also, we have a fashion show on the show. We partner up with another designer for it so you’ll get to see a lot of She Blames Me in Big Rich Atlanta.

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