February 1, 2013

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What sets your small business apart from the crowd?

The best companies develop core values that impact their company culture, brand, and business strategies — making them quite unique. So we took an inside look at the core values of highly-engaged and successful companies to learn what makes them tick, what they believe and how they do business.

Here are 100 core values of 15 high-performance companies–across various industries–that aim to deliver more than profit with a values-based business approach:

Zappos

1. Deliver WOW Through Service
2. Embrace and Drive Change
3. Create Fun and A Little Weirdness
4. Be Adventurous, Creative, and Open-Minded
5. Pursue Growth and Learning
6. Build Open and Honest Relationships With Communication
7. Build a Positive Team and Family Spirit
8. Do More With Less
9. Be Passionate and Determined
10. Be Humble

Toms Shoes

11. Give Sustainably. Give Responsibly.
12. Giving Partnerships
13. Identify Communities That Need Shoes
14. Give Shoes That Fit
15. Help Our Shoes Have a Bigger Impact
16. Give Children Shoes As They Grow
17. Welcome Feedback and Help Us Improve

Whole Foods

18. Selling the highest quality natural and organic products available
19. Satisfying and delighting our customers
20. Supporting team member excellence and happiness
21. Creating wealth through profits and growth
22. Caring about our communities and our environment
23. Creating ongoing win-win partnerships with our suppliers
24. Promoting the health of our stakeholders through healthy eating education

Accenture

25. Stewardship
26. The Best People
27. Client Value Creation
28. One Global Network
29. Respect for the Individual
30. Integrity

Teach For America

31. Transformational Change
32. Leadership
33. Team
34. Diversity
35. Respect and Humility

Rackspace

36. Fanatical Support in all we do.
37. Results first, substance over flash.
38. Committed to Greatness
39. Full Disclosure and Transparency
40. Passion for our Work
41. Treat fellow Rackers like Friends and Family

AWeber

42. Foster Respect and Cooperation.
43. Listen to What People Say About Us. Invite Feedback.
44. Learn. Educate. Innovate.
45. Don’t Take Ourselves Too Seriously; Have Fun.
46. Create Remarkable Experiences.

Barnes & Noble Booksellers

47. Customer Service
48. Quality
49. Empathy
50. Respect
51. Integrity
52. Responsibility
53. Teamwork

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