December 29, 2012

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5. UserTesting.com

With Usertesting.com usability testing has never been easier. UserTesting.com’s online usability testing is the fastest, cheapest way to find out why visitors leave your website. In fact, they can give your small businesses the ability to “look over the shoulder” of your target audience while they use your website. Not to mention the fact that they make it fast, easy, and inexpensive.

6. Visual Website Optimizer

Have you been looking for a way to increase your website sales and conversions? If so Visual Website Optimizer, an extremely easy to use A/B testing tool, might be the answer. Using intuitive point and click technology, Visual Website Optimizer lets users create multiple versions of their website in a visual designer, define what actions they want visitors to take, split the website traffic amongst different versions and select the best performing version.

7. Crazy Egg

Are you wondering where visitors actually click on your company website? Through Crazy Egg’s heat map and scroll map reports you can get an understanding of how your visitors engage with your website so you can boost conversions and much more. In short, Crazy Egg leverages the power of eye tracking technology and delivers it to small businesses without the high costs.

8. Facebook Insights

No small business can ignore the power of social media. Facebook Insights is a powerful tool for those companies that want to track user interaction on their Facebook Fan Page. Not only can Facebook’s free tool help you improve your social media efforts it can also assist small businesses with message and content optimization by helping you understand which content resonates with your audience and optimizing how you publish to them so that people will tell their friends about you.

What web analytics tools do you use most in your small business? Let me know in the comments section below.

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