December 21, 2012

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3. Lose excess business weight. Nina Kaufman, Esq., CEO & Founder at Kaufman Law PLLC suggests that, “In a still-fragile economy, now is the time to get lean and strong. Stop doing things that are unproductive and not giving you leverage. Release underperforming employees, lackadaisical suppliers, and unprofitable product or service lines. Your body cannot carry excess weight well, and neither can your business.”

4. Be present. Tony Gaskins, CEO & Founder, Gaskins Productions recommends, “Do not work against the past or stress over the future. Take care of the moments, and the days will take care of themselves. Innovate every second of the day, and that innovation will separate you by light years from those who attempt to compete with you.”

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5. Set clear content marketing goals and milestones. “Today, many small businesses hear ‘content marketing’ and mistake it for a silver bullet, said Lindsey Donner, Co-founder of Well Versed Creative. “But, a silver bullet for what? Hiring a writer, team, or agency to produce business content is useless if there is no end target… Who is your target market? Will you leverage content to drive traffic, educate leads, or simply grow brand reputation? What metrics will you use to define success?”

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