Neuromarketing: How to Correctly Leverage the Power of Social Proof in Business

0
45 Flares Twitter 29 Facebook 5 LinkedIn 7 Google+ 1 StumbleUpon 0 Buffer 0 Buffer Email -- Email to a friend 45 Flares ×

Great brands effectively leverage the power of social proof.

“‘Social proof,’ also referred to as ‘informational social influence,’ is the concept that people will conform to the actions of others under the assumption that those actions are reflective of the correct behavior. In other words, it’s the mentality that, if other people are doing it, and I trust those people, that’s validation that I should also be doing it. This third-party validation can be a very powerful motivator for your site visitors’ and prospects’ actions.”

But are you taking social proof a bit too far?

Recently, I received a 15-page sales letter from a marketing coach who intended to convince me to attend his seminar. It was the perfect example of what not to do.

If you want to attract more customers and make it easy for them to say “yes” to your products or services, you will want to pay particular attention to what I am about to share with you right now.

Make it Easy for Customers to Say “Yes”

There are reportedly over 14,000 sales and marketing books on Amazon.com. Most of them (like the sales letter I received) deal with techniques and strategies that cause prospects to waste valuable time and energy thinking. Without realizing it, these sales techniques cause your audience to use their neocortex (the thinking part of their brain) to process what you are saying.

While some of these techniques may work for some of the people some of the time, they are not reliable or predictable because they are designed to trigger the wrong part (the thinking part) of your prospect’s brain.

So, what do top sales and marketing coaches do to help their target audience to decide quickly?

Clearly there are some proven principles that work.

There is a process to marketing and selling products and services effectively. However, some of these principles (while valuable) have been taken to the extreme. In doing so, you can dilute your message, render it ineffective and kill your ability to close sales. Why? Because you will make it difficult for your audience to decide anything.

Pages: 1 2

Tags:

— Rhondalynn

As one of Australia’s most respected authorities on personal development, peak performance and business acceleration, Rhondalynn Korolak is a celebrated author, entrepreneur, lawyer, chartered accountant, Master of NLP and Clinical Hypnotherapist. Rhondalynn is the author of On The Shoulders of Giants and Financial Foreplay. She has appeared on CNN, Bnet/CBS, Channel 7, Channel 9, Kochie’s Business Builders and 3AW, and writes for Yahoo, MYOB, Fast Thinking, Sunday Life, Dynamic Business and Australian Retailer.

You may also like...

45 Flares Twitter 29 Facebook 5 LinkedIn 7 Google+ 1 StumbleUpon 0 Buffer 0 Buffer Email -- Email to a friend 45 Flares ×