September 12, 2012

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As a small business owner, have you ever come to the conclusion that social media fan pages for brands don’t work?

Jeremy Gocke, a West Point graduate and former Airborne Army officer turned entrepreneur came to this onclusion while growing a lifestyle apparel company and developing a mixed martial arts social network and media hub.

“In 2008, I was an active investor and Director at an apparel group with several brands under its umbrella. Across all of the brands and product lines our team was maintaining 20+ social media profiles across six social media platforms,” says Gocke. “We spent a lot of time and effort pushing out messages and offers offers to our fan bases, but weren’t seeing a significant spike in fan engagement or sales lifts.”

Jeremy soon realized that other companies faced a similar problem. “Brands spend an incredible amount of time and money to create and promote offers across multiple social media platforms, but aren’t seeing significant (results).” While “Fans miss nearly everything brands publish due to overwhelming social media ‘noise,’ according to Gocke.

In 2008, he decided to solve the problem and develop Fliptu, an interest network and social catalog connecting fans to their favorites in music, sports, entertainment and brands through rich media sharing and exclusive offers.

Fliptu lets brands sync and import all of their social media messages and offers into a single display, creating an ‘Ultimate Brand Fan Page’ that can be promoted to fans. Fliptu is focused on developing a 24/7, one-stop-shop for fans to discover, curate and share offers from their favorite brands.

After raising its initial seed round, the company is on their mission to connect a $10B+ fragmented fan merchandise industry to a dedicated fan community and marketplace.

Learn how Jeremy Gocke and co-founder, Doug Deluca launched their startup and why you should focus initially on product development before pitching investors.

How I Got Started:

The Fliptu idea began to gel several years ago. In 2008, while I was involved with two other ventures, I was an active investor and Director at an apparel group with several brands under its umbrella. Across all of the brands and product lines our team was maintaining 20+ social media profiles across six social media platforms. We spent a lot of time and effort pushing out messages and offers offers to our fan bases, but weren’t seeing a significant spike in fan engagement or sales lifts.

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