August 18, 2012

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Developing a consistent voice and unique message is essential to garnering press hits. Here are four outbound PR activities that every small business can master to increase brand awareness and prompt press coverage.

1. Announce, Major Announcements.

Does your company have a major announcement to make? A newsworthy trend you’ve uncovered, something that is beneficial to your customers and a larger subset of people? Or possibly revealing lessons learned from a new client case study?

If so, develop a well-written, and relevant press release and distribute it. The key is to ensure that it is in fact newsworthy, relevant, well-written and targeted. The quickest way to become blacklisted from a blog, online magazine, newspaper, radio station, etc. is to continue to send spam press releases — information that is completely irrelevant to their target demo.

2. Pitch Trend Press Releases Regularly.

Does your company or certain company officials have the inside scoop on what’s “hot” and “right now?” If so, don’t be shy. Publish trend releases that pertain to your industry.

For example, if you own a trendy restaurant that is known for its great atmosphere, publish a Top 10 Restaurants to Hold a Client Meeting, trend release and include your establishment. But make sure that your company lives up to the hype.

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