August 14, 2012

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Inevitably, as you grow your small business and employ effective marketing and public relations tactics media outlets will contact you. Yes — you read that correctly … and to reiterate — you (or your publicist) will do a lot less begging and a bit more choosing.

Sounds great, right?

Inbound media requests are often the result of a perfect storm — personal and company branding, market visibility, timeliness and media outreach efforts.

Generate Inbound Media Requests

One of the most effective ways to generate inbound media requests is by coupling media outreach with personal branding strategies.

In today’s digital business climate, one simple and effective branding strategy includes the use of online marketing in the form of content marketing. Content marketing has an extensive shelf-life and acts as an organic and multifaceted tool to impact several areas of your business — branding, marketing, public relations, search and more.

I prefer content marketing because it facilitates natural conversation on subjects that I’m passionate about and adds value to complementary media outlets that serve the small business community, directly and indirectly.

Leverage Content to Maximize Exposure

The strategic use of content can also reinforce media outreach efforts and play a significant role in securing additional media coverage. So, I lend my expertise to outlets (for all of the reasons above and more) to create value and facilitate business goals. It’s a win-win.

You may have seen some of my small business insight in Forbes, Fox Small Business, The Huffington Post and other notable media organizations.

As you lend your expertise to the world, you’ll find that the number of organic inbound media requests can increase exponentially. Sharing is caring, right? And more importantly, when you give — inevitably you will receive.

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