August 9, 2012

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“How can I reach prospective customers that would be interested in my company’s offering?”

Have you asked yourself that question before … or lately? If so, you’re not alone. Identifying the best places to promote your brand messages can be an arduous task. However, the best way to start is to decipher which marketing platforms work best for your business.

Every business will have uniquely different needs. But thankfully, once you understand the available marketing platforms, you have a better chance of engaging with customers. Taking an integrated marketing approach across online marketing, social media marketing, print, broadcast, outdoor, etc. can act as a more strategic approach to accomplishing your goals.

Therefore, to determine the best platform, it’s important to outline your goals and think about how each medium can help you meet them. Here are a few platforms, that every business can engage in:

1. Online Marketing: Your Website

Your website is likely your number one communication tool with your customers and potential clients. Think of your website as not just your storefront but also your salesman. Make sure it is well designed and easy to use. Keep your tagline simple, not clever. Use keywords for search engine optimization purposes, but don’t ruin your content with it. Incorporate beautiful images to keep the visitor’s interest piqued.

2. Social Media: Facebook

Facebook is best for attracting people to your website, building a relationship of trust with them, and gaining visibility in new crowds. Set up your business’s Facebook page with an eye towards coming across as a human being – not a business. You can do this by using conversational tones in your status updates and commenting on your fans’ feeds. Establish yourself as an expert in your field by sharing valuable information. Don’t push products all of the time; find a healthy balance and frequency that works.

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