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How Entrepreneur Payal Saha Launched a Successful Indian Fast Food Company

Posted by:     Tags:      Posted date:  July 4, 2012  |  Comment


July 4, 2012


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When Payal Saha first moved to the United States from India, she quickly realized that something was missing. She had grown to love the street foods of her hometown in Kolkata. So much so, that she thought, “if I missed it so much, other people must too,” said Saha.

Determined to bring a taste of her hometown to the states, the young entrepreneur raised enough startup capital from her own savings, family and friends to start a business. In 2002, Payal took a chance and started The Katy Roll Company, a high-quality, authentic fast Indian food chainlet.

Today the company serves close to half a million rolls per year in both New York City and London.

Learn how Payal Saha, without formal business training, became an entrepreneur and why she believes human respect and compassion are the cornerstones to a successful business.

Company: The Kati Roll Company
Founders: Payal Saha
Location: New York, NY
Industry: Food and Beverage
Startup Year: 2002
Startup Costs: $250,000

How I Got Started:

When I first moved to the U.S. from India, I missed the street foods of my hometown Kolkata. I thought that if I missed it so much, other people must too. With cash raised through my own savings and borrowed from family, my friend and I were the first employees of the business, making and serving a simple 11-roll menu.

I opened my first store in 2002 and I knew I was onto something when word spread about the fresh and authentic fare and soon we were faced with long lines of customers waiting to eat our food. We even needed security to keep the peace during the busy late-night hours!

Today, my unrelenting strive for authentic Indian street food served in a hip and friendly environment has garnered a loyal following with both American and Indian patrons, many of whom consider my kati rolls as a nostalgic “taste of home.”

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  • http://twitter.com/BhriguPankaj BhriguPankaj Prashar

    So nice to see that a young entrepreneur is behind this iconic concept that has monopolized the NYC metro in a niche that it created and rules. I am a fan of the Kathi Rolls at KRC . They have nailed the branding very well. Repeat customer base transcending cultural backgrounds and ethnicity.   

    The staff is very friendly and from the looks of it, the operational efficiencies are high.  

    I think KRC is a great example of identifying a need, growing  it by pumping in resources into growth of existing outlets (2 to my knowledge), timing, and implementation.A fast-food that fills and makes you smile during and after. Very nice!!Kudos to Payal and her team!!!





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