Information Overload: 3 Ways to Gather Valuable Business Insight without Wasting Time
12. Social Media Management
Social media has come a long way in keeping the world informed. No longer is it simply a means for friends to keep each other updated on their lives, but a source of continuous information about the world outside and all of its occurrences.
From the big players like Facebook and Twitter, to blogs, reddit, StumbleUpon, Pinterest, and others, relevant information is customizable and in constant flow. This constant flow, although highly beneficial, can be overwhelming. It is now at the center of present-day information efficiency – entrepreneurs must be able to successfully leverage and manage the fire hydrant of insight from social media.
Enter dashboard tools.
The best way to do this is to use tools that streamline your ability to publish and consumer social information. TweetDeck and HootSuite are essential tools that enable users to coordinate and even automate multiple Twitter accounts as well as manage social accounts across platforms, respectively.
Thus, information is coming from one place enabling you to scan for the most relevant insight on one program that covers your entire social presence. Twitter is potentially the best source for continuous insight, and to further efficiency, you can create a secondary Twitter account that is solely purposed to follow those individuals who provide high quality insight. Thus, the feed you receive with this account will solely be populated with the most relevant insight.
