June 4, 2012

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“That’s horrible… But it would never happen to my company.”

Think again.

We’ve all heard startup urban legends, or mind-bending stories of companies that suffered legal, operational or internal nightmares. And it’s easy to assume that potential problems are out of sight and conveniently out of mind. But unintentionally, your blissful business could be harvesting potentially devastating horrors … small missteps or blind spots that could cause unnecessary frustration down the road.

Preclude potential business horrors by paying close attention to these four danger zones:

1. Prevent data loss and move everything to the cloud.

Move business data to cloud nine. When it comes to access and peace of mind, cloud-based services are priceless.

If you lack the infrastructure to manage and protect company data, bring in a specialist. Google Drive, Dropbox and MediaFire Express are three of the tools we use to ensure that if anyone has a PC meltdown or a sad Mac experience, all is not lost … because it’s in the cloud.

2. Disarm your marketing mine field and prove your message.

Do your products and services live up to your marketing claims? If not, regroup and revise. We live in a notoriously litigious society, where consumers can and do sue companies for some of the most preposterous things.

If you’re caught making false and misleading claims, a class action lawsuit may not be far behind. Preclude such horrors and ensure your marketing messages are backed up by data or legal due diligence.

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