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Hang Up the Phone: Why “No” is Negotiable

Posted by:     Tags:      Posted date:  May 24, 2012  |  Comment


May 24, 2012


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I called a vendor recently to request an adjustment in terms that would benefit our customers. I rolled up my sleeves because I knew I would get quicker results in lieu of delegating a simple call to my team.

I was on a mission; picked up the phone and expected the best.

On the other end was (Bob). Bob sighs as he answers the call, “Thank you for calling …” Immediately I knew that Bob wouldn’t be helpful. But, I proceed and give Bob the benefit of the doubt.

After briefly explaining the request Bob answers, “No. Sorry we can’t – it’s not our policy.”

If there’s one thing I’ve learned as a successful entrepreneur, it’s knowing when I am not going to get a desired result. I’m neither clairvoyant … nor psychic. But, I’ve learned the simplest “je ne sais quoi” associated with getting what you want.

Never accept, “No.”

When to Hang Up the Phone

I immediately thanked Bob, hung up and hit redial knowing that attempt #2 would yield my desired result — “Yes.”

“Hi, this is Joe. How can I help you today?”

Joe seemed much happier about his life and job … this was a good sign.

“Hi Joe. I need your help …” I exclaimed.

I made small talk and quickly asked Joe if he had the power to help me. The key lessons here:

1) I empowered Joe by speaking to him as an equal;
2) And was virtually unaffected by my prior lack of results with angry Bob.

Earlier in my startup years, I might have been fed up on attempt one … ten or twenty and taken my wrath out on the next unsuspecting victim. But in business it’s essential to keep things in perspective. Don’t sweat the small stuff.

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Erica Nicole is the Founder and CEO of YFS Magazine: Young, Fabulous & Self-Employed. She is an accomplished serial entrepreneur, acclaimed small business expert, dynamic speaker, syndicated columnist, philanthropist and Christian thought leader. She has been featured in Forbes, Fox Business, The Huffington Post, Mashable, AOL.com, Examiner.com and many other national media outlets.




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  • Procurement Books

    Well, “NO” seems to be a window to a “YES” or just simply a “NO”. If it is definite “NO”, i take it as a learning experience for the next deal that I’m going to make. The negative should be something to learn from so that you can build your strategies on it.





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