Ketel One has teamed up with GQ to lure today’s genuine and honorable men out of the shadows to showcase their game-changing ideas with “A Gentleman’s Call: In Pursuit of an Idea that Matters.”
Investing in Entrepreneurs
A Gentleman’s Call is a nationwide search to invest in one original idea that champions the lifestyle of the modern gentleman. Participants can answer the call by visiting A Gentlemans Call to present an idea, inspiration or endeavor that will raise society’s behavioral bar.
Entries must received on or before July 29, 2012. Five projects best exemplifying a higher standard of thinking and living will be selected. Consumers across the country will cast their votes and one Grand Prize Winner will be selected. Ketel One will invest $100,000 in the winner’s project.
“Ketel One Vodka was founded through the passion and drive ignited only from entrepreneurial spirit,” said Carl Nolet, Jr., Executive Vice President of Nolet Spirits USA. “Through ‘A Gentleman’s Call,’ it is our honor to nurture an idea that will grow from the same values we continue applauding and responsibly celebrating after 11 generations of success.”
To lead this nationwide call-to-action, Ketel One and GQ have enlisted the mentorship of three men that embody the essence of a modern gentleman.
“The best thing you can aspire to be is a gentleman. The idea of a gentleman is one of awareness, confidence and compassion,” said Ian Somerhalder.
“Helping to support an initiative that is based on those ideals is an honor and I look forward to seeing the evolution of this quest reach its full potential.”