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MYGENIE is a location-based, two-way communication platform that provides consumers a fun and direct way to connect with any business they frequent.

Founder: Michelle Alaghband

Company: MYGENIE

Location: New York, New York

1. I came up with the concept of MYGENIE:

When my business partner Danny and I were looking at a different idea that fell through. We actually stumbled upon the idea of making customer service fun and fit for the 21^st century. Like in any startup, our idea changed every day, so we took every idea we had created and developed what MyGenie™ currently is today.

The MyGenie™ intelligent geo-locator lets customers, physically in your place of business, send real-time messages to your business. The platform gives customers a voice, provides honest and helpful feedback, helps companies gain insight into employee-customer relations, and can aid in curbing negative reviews.

This is only the beginning!

2. Ambition:

I hope to change the way consumers and businesses interact with one another one city at a time. Like several other shoppers, I am constantly looking for someone to complain to, someone to ask a question to, and give feedback.

Like many customers, I am too shy or in many cases, I just don’t have the time to track someone down. I’d love for MyGenie to be second nature for consumers; walk into a business, speak to them hassle free, get a response … quick, painless, my terms, easy.

3. One day I hope to:

First and foremost, be a wife and mother. Second, I one day hope to open a summer camp for child with disabilities and/or life-threatening diseases.

When times get hard in the office, I remind myself that the more successful I am with MyGenie™, the quicker I can pursue my lifelong goal. I’m a big believer in gratitude from giving.

4. Current obsession:

Chop’t's Kebab Cobb salad; it’s the perfect salad for a Persian girl. It’s got the pita chips, the feta … so delicious! Oh and I absolutely adore my Porsche sunglasses that I borrowed (for an indefinite period of time) from my uncle. I’m going to the grave wearing them (while of course, eating my salad).

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