May 19, 2012

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Think of SEO in terms of a store’s location: walk-in traffic is limited in a secluded area, but that same store’s sales would thrive if located on a crowded street. The higher you climb in the search engines, the busier your company’s metaphorical street will become.

3. Maintain superior customer service. 

Many people assume great customer service simply means responding to customers quickly and being available at convenient times. However, to truly offer great customer service and separate yourself from the competition, you must strive to exceed customer expectations.

Be available for support via multiple forms of contact: toll-free telephone numbers, emails, social media channels and live chat are a few available options. The variety allows you to interact with customers using the mediums with which they feel most comfortable, leading to increased sales.

For example, our live chat support software is very popular among our customer base and has paid for itself 100 times over because the conversations lead to the sale of countless more cabinets.

Don’t forget to follow up with a phone call or a thank you card to build customer loyalty and attract repeat business. The convenience of working with your company should be about your customer, not you! Build a connection with your customers.

These three suggestions only scratch the surface of things you can do to separate your company from the rest of the online competition. Never stop trying to exceed customer expectations, always look to innovate ahead of others in your industry, and you will be well on your way towards success.

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Photo Credit: Richards

Anthony Saladino is the co-founder and CEO of Kitchen Cabinet Kings, one of the nation’s largest distributors of kitchen and bathroom cabinetry on the Internet. He is the visionary behind the custom online-shopping system, which has revolutionized the industry.

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