May 17, 2012
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Instead, consult your friends, family, and work colleagues to be part of creating the perfect name. It’s important that they understand the concept and the intention so the name developed is beneficial to your business. It might sound cliché, but when you sense that “eureka” moment, then you’ll know you’ve found the right name for your business.
In making your friends and family part of creating your brand, you’ve also helped create your first unofficial marketing team. Your friends, family, and co-workers can help spread the word about your great idea. Word-of-mouth marketing and inclusion are key strategies for early-stage startup success.
3. Practical and Productive Marketing
Most budding entrepreneurs starting their journey don’t have piles of cash to launch a large advertising campaign. Therefore it’s important to be selective in strategies and focus.
Stay true to your product or idea when devising a marketing campaign. Remember, don’t spread yourself too thin by trying to establish different products all at once. At the outset, you should market narrowly, incorporating a “little, but often” approach. Make sure your brand is visible, but not overwhelming. Polish that initial idea; then, you can expand when the time is right.
Online marketing is growing exponentially and offers an incredible opportunity to reach a larger audience. Social media allows for personal connection and a great degree of creativity in marketing.
For example, producing videos for your brand is a relatively inexpensive strategy. An effective, unique, or funny video has the potential to go viral and introduce your brand to a huge audience very quickly. Consider how many celebrities and products have been introduced through YouTube clips. Video can be very influential. Conduct a brainstorming session with your team and create a video that entertains and piques curiosity.
Successful businesses have an idea or product that people want to talk about and share with others. Once you’ve achieved that initial spark, use practical and effective strategies to widen your audience base.
It’s up to you to deliver on the promise your business makes to keep your customers loyal. Seek feedback from your team and audience so you constantly improve your offering and branding techniques.
Creativity, passion, and a visionary spirit will attract loyal fans and customers, and each will give your brand the boost to become irresistible in the marketplace.
Louis Rix is the Marketing Director for Netcars, one of the fastest-growing online automotive sites in the UK. He is also the co-founder of CarFinance247.co.uk, the UK’s leading car finance broker.
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