February 22, 2012

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Do you find it difficult to develop enough confidence to sell your products and services? If so, it’s not uncommon. But it’s a challenge that presents an occasion for young entrepreneurs to get creative and utilize every resource possible.

Just ask Chantel Jones, the founder of Chantel LaNeice Photography, a Dallas, Texas-based Photography studio that specializes in individual and family portraits and event photography. With limited experience and funding, Jones conquered her fear and through trial and error learned how to best communicate her business offerings’ value.

Learn how Chantel creatively launched a picture perfect startup and overcame her early-stage business challenges.

How I Got Started:

The idea of being an entrepreneur has always intrigued me since I was a young child. I tried every business idea that I could think of and subsequently lost interest quickly after only a few months. These initial experiences in entrepreneurship led me to question my true passion in life. I asked myself, “How could I use my desires and interests and combine them with my dream of being a business owner?”

After collecting my thoughts, and several journal entries later, I realized my interest in photography. After all, I had invested a lot of time and money in reading magazines just to look at the pictures, but I never once considered pursuing this interest. So, I decided to teach myself the art of photography. I decided to pursue — what was once a conventional interest and turn it into a business opportunity.

I purchased a camera and read all of the books I could to learn about my craft. I made a definitive decision to treat my passion as a professional business opportunity and over time I built my clientele through portraits and special events. I also began helping other startup business owners by offering artistic photographic images to enhance and define their brands.

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