January 18, 2012
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According to entrepreneur Lindsey Port, when people ask her how she knew to grow a business that is expected to surpass $3 million this year and $5 million in two years, she simply says, “I didn’t, I just let my instincts guide me.”
After quickly moving up the corporate ladder within the high fashion industry, working with Peter Som and Lanvin, an unexpected layoff in 2008 left Port in a tough dilemma, personally and professionally. Lindsey would soon land on her feet and take another job that would ultimately spark an idea leading her directly into entrepreneuship.
Learn how Lindsey Port’s career setbacks and savvy business instincts led her to create Glo Gaming and capture the attention of clients includinig Walmart, Gatorade, 2K Games, Nickelodeon and many others.
| Company: |
Glo Gaming |
| Founder, Age: |
Lindsey Port, 29 |
| Location: |
New York, NY |
| Industry: |
Advertising and Marketing |
| Startup Year: |
2011 |
| Startup Costs: |
$2,500 |
How I Got Started:
When people ask me how I knew how to grow a business that is expected to surpass $3 million this year and $5 million in two years, I simply say, “I didn’t, I just let my instincts guide me.” As a determined woman with an innate sense of business, learning from experience and hard work has helped morph me into the entrepreneur I am today.
After graduating from the University of Arizona, I began my career in the world of high-end fashion and luxury goods at the budding design house, Peter Som. During my two years at Peter Som, I took the initiative to assist the growth of the company and develop a sales plan on my own where no established sales department existed. With much diligence, my plan was approved and within a year, my efforts helped quadruple the company’s distribution.
Word of my powerhouse work ethic spread and soon caught the attention of the French couturier, Lanvin, in 2008 when the label expanded to the United States. Achieving dream job status, I was recruited and served as second in command in the new American market, running their wholesale sales division in North and South America. However, my dream was short-lived when the economy began to falter in spring that same year, a time when Lanvin had expected to expand. Not only did they table their plans for expansion, but they also dissolved my position, leaving me unemployed.
In an attempt to rebuild my career and pay my bills, I turned to eBay and developed a company which I then tabled to pursue an opportunity with Jun Group in November 2009. Not only did I excel with the company, but the experience gave me the ability to indentify the untapped opportunities that existed for brand advertisers in the burgeoning social gaming space.
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