January 2, 2012

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Is this year going to be different for your business? From employing new marketing tactics to becoming fearless, small business owners have set new goals and vowed to make some serious changes.

Find out which resolutions entrepreneurs and startups are committed to in the New Year:

1. Relax.

Take one day out of every week to truly relax and unwind. Although I truly enjoy what I do, I find myself working 7 days a week and hence neglecting myself. This year, I have designated “No work days” on my calendar which will be utilized to pamper myself, read a book and just recharge so that I can be the best person for my clients and myself as well.

Apryl D. Roberts, Owner at Memorable Events by Apryl, LLC: @MemorableEvents

2. Stay present.

Leverage more technology in order to stay present and thoughtful in my networking relationships. I’d like to spend more time face-to-face with meaningful follow-ups via social media. In general, I’d like to be even more present … be it online or in person.

Christine Pietryla, Owner at Pietryla Enterprises Public Relations: @CPietryla

3. Utilize social media.

Spend less on traditional marketing and more on social media. When looking at our ROI, traditional advertisements on big wedding sites never return customers. However, our constant engagement on Twitter and Facebook does!

Brittany Haas, Founder at Something Borrowed NY: @SmthingBorrowed

4. Go with the flow.

Accept that my best efforts in marketing, social media …  B2C outreach will land where they’re supposed to, as long as I remember that creating inner peace is as essential as creating new business contacts.  Finding that inner state of acceptance is going to do more for my business growth than anything else will.

Shira Tamar Adler, Chief Inspiration Officer at Diva Mama, LLC: @1DivaMama

5. Always improve.

Enable my team to produce the best possible experience for our users.

Jude Gomila, Co-Founder & President at Heyzap: @JudeGomila

6. Network more.

Identify five to eight business women that I want to partner with, connect and develop strategic partnerships. Even if I’m outside of my comfort zone, I’m dedicated to surrounding myself with the level of success I want to achieve by the end of 2012.

Holly M. Suso, Founder at Synergist Marketing Solutions: @TheTecheMom

7. Stick to a business plan.

I’m a work at home mom who started my business in 2011 with no clear plan, but a lot of momentum. With no clear plan for my social media and video marketing business, I didn’t make a consistent amount of money and I had no idea of my true expenses. So this year, I resolve to stop “winging it.” I want to get serious about my business plan, stick with and create a visual reminder of my goals.

Joyce Brewer, Creator and Host at Mommy Talk Show: @MommyTalkShow

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