December 6, 2011

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4. Pay attention.

A lot happens every day, so keeping up with all news worthy events that effect your clients is impossible. Google Alerts will send you notifications when information that interests you appears on the web about any of your clients’ personal or company happenings. A sample of events that may interest you: promotion, earning announcement, family member engagement or wedding, or a new product launch.

Bob Shirilla, Owner at Simply Bags: @SimplyBags

5. Care for your customers.

Provide over the top and truly amazing customer support. It is a very simple maxim and is often overlooked. Treating your customers wonderfully pays dividends over the long run. Many companies view customer support as an expense to control. More companies should consider the privilege to provide service as an asset to invest in.

J.P. Werlin, Cofounder at PipelineDeals: @JPWerlin

6. Be consistent.

Consumers live in a world of information equality and are able to instantly educate themselves via digital and social channels. This means that prospective customers can view the experiences of existing customers. Customer retention and loyalty is predicated on providing consistent service on the front end, but today’s marketing must be a two-way dialogue providing relevant and timely information.

Daniel Wagstaff, Founding Partner at Pocketstop: @PocketStop

7. Say Thank You.

Say thank you in multiple ways — via email, social media, phone, formal receipt and handwritten note. The latter is crucial; in a world of electronic communication, everyone still loves to receive a hand-written thank you note.

Jeremy Gregg, Executive Director at The PLAN Fund: @JeremyGregg

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