Startup Office Space: There’s No Place Like Home

As an entrepreneur, you will undoubtedly experience growing pains. However, consider it a great pain to have when you face the fact that you need a space to call your own. These days, savvy and successful entreprneurs are closing deals at a crowded Starbucks, the local trendy restaurant, through valued referrals and the list goes on. But, when it’s time [...]

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Fine Art Photographer Turns Passion into Successful Business Venture

Great photography [and art] speaks for itself. Although Alex Remington has been shooting pictures for over a decade, in recent years he debuted as a professional photographer. Many aspiring photographers and artists vie for an opportunity to turn their passion into a sustainable and profitable business. Alex Remington is a stylish and classic example of ‘passion meets purpose’ and how [...]

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Yes, You DO Need To Be On Twitter

This is coming from the girl who resisted. And resisted. And….eventually caved and joined Twitter October 30th, 2008 as @LaurenRICHPR. I too was skeptical as to how this could benefit my business, and if the time investment would really show a return. Now almost two years later, I can’t even imagine my life before Twitter. I have developed valuable business [...]

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All Hail the Social Media Queen!

Feel the Fear and Do it Anyway! – Nazira Sacasa The question you should ask yourself: “Is my business strategically utilizing Social Media as a part of our Marketing Mix?” If your answer is “No,” you are not alone. Social Media is no longer a new concept but it is still a turbulent tide. Many entrepreneurs and SMB’s find it [...]

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So You’ve Got a Bright Idea — Patent It

Intellectual property can be a tricky subject for many emerging brands, startups and SMBs. Knowing the right questions to ask, seeking the proper assistance and leveraging time and money is key to successfully managing your Intellectual Property assets, commonly known as IP. Having successfully been through the patent process, I learned how to work with the right people and leverage [...]

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The Hottest Gadgets for Savvy Entrepreneurs
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Airport Friendly Laptop Bag. ScanFast Element TSA Approved / Compliant, Checkpoint Friendly Laptop Briefcase Opens flat to pass through airport security. Savvy business travelers need efficient and stylish laptop solutions. This Laptop Briefcase allows you to leave your laptop in the bag and get through security quickly. A lifetime warranty, separate workstation, file sections, and wireless security shield make this [...]

LAX Entrepreneur Sets the Style Standard
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Fashion is big business. To put things in perspective – in recent years the world’s consumers spent around $1 trillion US worldwide buying clothes. Each year, over $250 billion is spent on fashion [including accessories] in the United States and over $20 billion in revenue is generated annually. Hence, it’s no surprise why the industry’s next ‘It Girl’ is a gem [...]

By Erica
Teen Launches Successful Online T-Shirt Company
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The idea for creating ooShirts.com came in 2006 when a group of California high school students needed custom t-shirts for their tennis club. One of these students was Raymond Lei, then a sophomore. Lei volunteered to take on the task of finding the right company to print the clubs’ shirts. Lei investigated several companies, both local and online, and discovered [...]

By Erica
Cash Is King: Accounting Resources for SMB’s
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Generally, when you mention accounting to entrepreneurs – a glazed look of trepidation [slight fear] swims across their faces. And even if by chance, you did well in Accounting 101 during college – it wasn’t your forte and bean counting wasn’t as glamorous as you might have wished. So how do most entrepreneurs start the beleaguered task of developing a [...]

By Erica
PR: The Pay-Per-Placement Debate
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I touched upon this topic in “So You Think You Want PR?” however get asked about this enough I felt it would be a good idea to expand. I often get asked by potential clients if I offer a payment structure known as “pay per placement.” The simple answer is: no. While this structure may sound appealing to brands seeking [...]

By Lauren
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