In today’s marketplace, it can be hard to separate yourself from the rest of the crowd. A multitude of marketing avenues exist for small businesses through social media, blogs, and more traditional, community-based means.
You’ve made the choice to start a business; now, how do you make sure your...
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Are you convinced that your new idea has potential, but you're not sure that your co-founders, investors or team share your brilliant point of view? If so, this is when every entrepreneur must deliver a strong, sound business case - rationale as to why your idea, project or task makes dollars and sense.
When,...
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Are you launching your startup and trying to develop a sustainable business model?
Or possibly you launched your small business with a model that made sense several years ago, but it needs an injection of fresh perspective?
Or ... maybe you're wondering, "What in the world is a business model?"
The...
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Have you ever participated in a focus group?
If so, you likely weren't sure what you were in for. They possibly lured you in with the promise of Laffy Taffy, or a few bucks, and now you’re trapped.
You sit down silently with a group of people and the moderator introduces you to Widget A. She want's...
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Do you think that finding the right co-founder is harder than it looks?
If so, you're right.
Locating someone that shares your vision, ethics, complementary skill set and accountability isn’t a simple task.
Can it be accomplished? Absolutely.
But not without resolute effort on your part.
The...
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The one thing that surprised me most when I decided to leave Corporate America in pursuit of a bamboo and hardwood online flooring business was the sheer number of colleagues that reached out to share their similar entrepreneurial ambitions.
In some instances, my colleagues had fairly mature ideas—they...
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